I make a point of never checking my phone during choir sessions…except for today, awaiting an important email.
Travel insurer Staysure invited choirs across the nation to reimagine the tongue-in-cheek song “Where The Sun Don’t Shine” from their Big Dream advertising campaign, which challenges outdated stereotypes and celebrates the energy, ambition and optimism of modern ageing.
Our singers put their heart and soul into it, and beat hundreds of entries to take first place! Check out the genuine reaction and our winning entry in the videos alongside this post. And stay tuned with positive plans for the gobsmacking £20,000 we won.
A spokesperson for Staysure said: “As a brand, we champion the idea that there should be no limitations placed on people as they age. We have been overwhelmed by the quality of entries from across the country. As well as the joy and camaraderie that being part of a choir brings, we also recognise the many wellbeing benefits that singing can offer.”
Choir Director, Yula, from Framlingham, said: “All the finalists were brilliant, so winning this competition is fantastic news for Pop Chorus. The choir wholeheartedly embraced the Staysure song and were enthusiastic about shattering traditional perceptions of ageing. Our singers are great ambassadors for this message, because they grab opportunities with both hands, and have such a zest for life. They bring exuberance to everything they do, and it’s a privilege to lead them. The prize money will support some of our community and wellbeing singing projects and enable us to mark the choir’s 15th anniversary in 2027. I really want to celebrate our wonderful singers who make Pop Chorus such a special family to be part of.”
